Owner of a 14-dentist, seven-day practice. Born in Egypt, raised in Japan, licensed in Canada by equivalency. Two clinical days a week; the other five went into the systems on this page. Every system ships with its own number, its own Tracker code and a thirty-minute team-meeting page, so your practice leader can run it without me.
$3.2M → $7M+practice production, 2022 to 2026
14 dentists · 50 teamfrom 25 people, 2022 to 2026
3% → 0%visits with a missing clinical note, 2026
Start with who you are
Free
No credit card. A human calls you back.
FREE TOOL
The 100-Chart Audit
One number the appraisal does not disclose: how much of the "active" list was actually seen in the last eighteen months. In one deal the sample found 60 government-plan charts in 100 where the listing said 10 to 15 percent. I walked. This is the sheet: the method, the nine columns, the five numbers, the two-column comparison, the go/no-go memo. Finish it and I offer a fifteen-minute read-out call within one business day. No pitch on that call.
The PDF opens on this screen once you leave your email and your role. No credit card.
or commenton any reel
FREE TOOL
Practice Leak Calculator
Seven numbers from your practice, four leaks measured: uncollected production, empty chairs, unbooked recalls, unaccepted treatment. Two minutes.
One lesson every few days, from "am I ready" to the first 90 days after closing. The deal-model template arrives at lesson six. Starts the week you join.
FREE WEBINAR
The ten numbers to pull before you offer on an Ontario practice
Live on Zoom, Tuesday January 5, 2027, 8 pm Eastern. Ninety minutes. Replay for the weekend only.
THE LETTER
One story on Monday, one video on Thursday
A dentist writing to a dentist. Mondays: what happened at CCDC and what we changed. Thursdays: 150 words and one video. No practice voice, no catalogue. Unsubscribe from a sale without leaving the list.
The shelf
Seventeen systems cut from the manuals of a $7M practice. Numbered, installed, supported.
Shelf prices in US dollars.
EVERYTHING ON THE SHELF
The Practice Systems Vault
$149
The original ten: the six written systems, TC Scripts, and three Excel tools. $330 bought one at a time. Updated as CCDC's manuals change. Members of Dr. Maro OS get it on joining. The seven 2027 additions fold in at the next edition (price: decision pending).
BUNDLE
The CCDC Office System
$97
The six written systems (confirmation, rationale, perio, crown, hiring, billing) as PDF and Word. $194 bought one at a time.
Any single system you buy is credited toward the bundle or the Vault for thirty days. Each one comes as PDF and Word (or Excel), with the tools listed on the page so you can see what you are getting before you pay.
FRONT DESK
Confirmation System
The 2-week, 1-week and 48-hour cycle, the no-voicemail first call, the release rule, the twelve-touch day one for a new lead, 12 copy-paste texts and emails, the call log, the five Friday numbers.
Inside: 31 templates and scripts · 11 tables · about 6,200 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$29
INSURANCE
Rationale Library
Every predetermination narrative we use, 17 procedure groups, each clinical reason written out, the story-stat-explanation page, plus the web app that assembles the letter.
Inside: 76 templates and scripts · 8 tables · about 7,300 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$19
HYGIENE
60/60 Perio Protocol
Staging and grading inside the new-patient hour, the verbatim diagnosis sentence, SRP versus scaling, the 6-week re-evaluation, the one-hygienist rule, the chairside card.
Inside: 18 templates and scripts · 15 tables · about 5,700 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$19
IN-HOUSE LAB
Same-Day Crown SOP
Case selection, the scan sequence, design checks, 10-minute prints in batches of three, seating, the two scheduling models, 912 billing, the remake policy and the complication log that keeps it honest.
Inside: 20 templates and scripts · 11 tables · about 5,100 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$29
HIRING
Elite Hiring Kit
Three gates, role scorecards, the working interview, the seven-day process (top candidates are gone in eight), the accountability dial in the 90-day plan, the enforcement matrix, the 14-day coordinator onboarding.
Inside: 25 templates and scripts · 16 tables · about 8,900 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$49
BILLING
Billing Integrity Kit
Fee-guide traps by program, the CDCP worked example, the estimate-honouring rule, coding rules, GA unit math, the 3-week insurance audit, end-of-day reconciliation. Built after finding $300,000 of miscalculated billing.
Inside: 20 templates and scripts · 9 tables · about 6,600 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$49
TREATMENT COORDINATION
TC Scripts and Tracker
The chair-side hand-off, the one objection handler, the four-step money conversation in real numbers, the lines the dentist never says, fear-time-value, the twelve-touch day one, the one-visit consult, the weekly scorecard.
Inside: 38 templates and scripts · 13 tables · about 8,300 words
Credited toward the bundle or the Vault for thirty days.
$49
PATIENT DOCUMENTS
Patient Document Kit
The three pieces every treatment ships with (financial agreement, sequence sheet, pre- and post-op) plus the "What to expect" one-pagers for the first visit, a same-day crown, a single implant, aligners, SRP, an extraction, a denture.
Inside: 21 templates and scripts · 10 tables · about 6,500 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$49
CAMPAIGNS
Seasonal Campaign Kit
The treatment month and the year-end benefits reminder, run the way CCDC runs them: the call-back list, the scripts, the texts and emails, the team briefing, the scoreboard, the production-day playbook, inside the college's rules.
Inside: 24 templates and scripts · 15 tables · about 6,200 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$49
EXCEL · INVENTORY
Smart Inventory and Ordering
Par levels, reorder points, an order list that builds itself, vendor price comparison, supply cost as a share of production, expired-waste log.
Inside: 2 templates and scripts · 8 tables · about 1,900 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$29
EXCEL · IPAC
Compliance and Maintenance Log
Daily opening and closing per operatory, sterilizer and spore-test log, handpiece and scanner reprocessing, X-ray QA, the biweekly IPAC audit, equipment service tracking.
Inside: 2 templates and scripts · 8 tables · about 2,000 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$29
EXCEL · LAB
Lab Case and Remake Tracker
Every case in and out, 911 versus 912 codes, turnaround by lab, remake rate by lab and by provider, the 180-day scan flag, the remake policy.
Inside: 2 templates and scripts · 8 tables · about 2,000 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$29
EXCEL · BUYING
Practice Deal Model
The listing's numbers against the 100-chart sample, the offer price from the real active list, the bank's view, the first-year cash: the sheet I build before I offer on a practice.
Inside: 2 templates and scripts · 8 tables · about 2,100 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$49
EXCEL · OWNER
Practice Scoreboard
The numbers I read every Monday, with the formulas, the targets CCDC set at its 2026 annual meeting as the worked example, and the two rules for what gets fixed this week.
Inside: 2 templates and scripts · 8 tables · about 2,000 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$29
EXCEL · MONEY
Bookkeeping Workbook
Month-end in one workbook: production versus collections, the adjustments, the payer mix, the overhead lines, the variance against the plan, the questions for the accountant.
Inside: 2 templates and scripts · 8 tables · about 2,000 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$29
EXCEL · COORDINATION
TC Tracker and Fee Builder
Consults created, presented, accepted, started, by coordinator and by provider; the conversion formula; and the fee builder that turns a plan into the one-page financial agreement.
Inside: 2 templates and scripts · 8 tables · about 2,100 words · a team-meeting page
Credited toward the bundle or the Vault for thirty days.
$29
The courses
Live, small, with me
Canadian dollars. HST applies.
FLAGSHIP · 12 FOUNDING SEATS
Buy an Ontario Practice
$1,900
Five Tuesday evenings on Zoom from January 12, 2027. From "am I ready" to keys in hand, taught by someone who bought a practice 50/50, bought out the partner, walked away from a deal in diligence, and then won two more against 15 offers. Every session runs the same way: the listing first, "what do you see" before I speak, three scenarios on the same numbers, then the plan.
How to read a listing and an appraisal, and the 100-chart sample that catches what they leave out
Share versus asset purchase, the LCGE, the professional corporation and the holding company
Financing: what the bank asks, and the ask that got 100 percent at prime less a quarter
My lawyer and my banker each guest a session; your spouse or accountant is welcome at the financing session
Bring the listing you are looking at; it is reviewed on session one if you join by Sunday January 10
The first 90 days after closing
Presale Monday November 16 to Sunday December 13, 2026, at midnight Eastern: founding price, a minimum class of twelve or every seat is refunded, a thirty-day refund after session one. The founding window opens live on the January 5 webinar and closes Sunday January 10, 2027, at midnight Eastern. Cohort 2 costs more.
Pay in full $1,900, or two payments of $1,000 ($2,000 in total; the plan costs more than paying in full, and it says so). The recording is never sold as a cheaper version of this seat.
Buy an Ontario Practice [live cohort on Zoom] · Dates: Tuesdays January 12, 19, 26, February 2 and 9, 2027, plus two guest sessions and an office hour · Times: evenings, Eastern, start time to be confirmed · Hours: 7.5 live plus 2 guest hours plus a 1.5-hour office hour · CE: verify with the provider · RCDSO category: verify · Faculty: Dr. Marwan Elaraby, with my lawyer and my banker as guests · Sponsor: none · Deck for session one: preview
MASTERCLASS · ONE PRICE, NO PLAN
The Buyout
Ninety minutes on buying out a partner: the SPA, working capital, the old-corp and new-corp split, the first month as sole owner. Four words, repeated every module. Offered only to people who are not joining the cohort.
The Buyout [recorded masterclass] · Dates: to be confirmed · Hours: 1.5 · CE: verify with the provider · RCDSO category: verify · Faculty: Dr. Marwan Elaraby · Sponsor: none
$199
SELF-PACED
Equivalency to Ownership
Riyadh in 2013, NDEB by the direct path in 2016, two licences, an owner by 2022. The map, with the parts nobody tells you, and a milestone pathway you date yourself. A Foundations rate for your first five years in practice: decision pending.
Equivalency to Ownership [self-paced] · Dates: to be confirmed · CE: verify with the provider · RCDSO category: verify · Faculty: Dr. Marwan Elaraby · Sponsor: none
$199
SELF-PACED · FROM MARCH 15, 2027
Buy an Ontario Practice, recorded
Cohort 1, recorded and cut into modules, with the templates and the deal model. For people who missed the window. The live review, the office hour and the refund policy stay with the seat.
Buy an Ontario Practice, recorded [recorded] · Dates: from March 15, 2027 · Hours: about 5 hours of teaching · CE: verify with the provider · RCDSO category: verify · Faculty: Dr. Marwan Elaraby · Sponsor: none
$3,500
THREE HOURS · MONTHLY
The bootcamp
One evening, the ten numbers, the deal model, your listing. The cheapest way to find out whether you should be in the cohort.
The bootcamp [live on Zoom, three hours] · Dates: monthly, first date to be confirmed · Hours: 3 · CE: verify with the provider · RCDSO category: verify · Faculty: Dr. Marwan Elaraby · Sponsor: none
$300
Membership
Opens February 2027. Cohort graduates first.
Canadian dollars, plus applicable tax.
DR. MARO OS
One system a month, one room a month, a number for everything
The Vault on joining. A new module every month with its Tracker code, its conversion formula and its laminated A/B/C sheet. The study-club session on the last Monday at 8 pm: one recorded module that stops itself twice so the room talks, then my questions, then yours. Ten office hours a year, recorded. Points for what you implement, not for what you spend; four levels; a reset date everyone can see; a badge you can put on the wall. The MARO OS co-pilot trained on my manuals (beta).
Rung
Who
Price
Individual
One dentist
$199/mo · $1,990/yr
Practice
One dentist plus up to ten team seats: role tracks for front desk, coordinator, hygienist, assistant, associate; the study club included
$349/mo (decision pending)
Leader
Bring five colleagues and run a monthly module with them; the Practice fee is waived
$0
Advisory
Five owners. By application and a call.
Ask
Annual: ten months for twelve. A referral earns a month when the referred practice stays ninety days (decision). Member pricing on lab and supplies arrives when the first vendor signs.
By application. A short video, a fifteen-minute call, a deposit.
Canadian dollars, plus HST.
ONE DAY AT CCDC · TWO A MONTH
Practice Audit Day
Ninety minutes watching your floor before a single number. Then your conversion computed live from your own data, the four boxes, your own offers torn apart on one page, and a ranked fix list by the end of the day. The fee is credited toward the Install if you start within sixty days. A fast lane exists for "this week".
Owner, practice leader and up to three team members at one fee. Twelve modules, two site days, six hours of coaching a month, every CCDC system installed in yours with its number. Three payments of $3,500 ($10,500 in total, $1,000 more than paying in full), or pay over time and start on completion. A thirty-day sprint tier exists. Continuity after day 90: $1,500 a month.
Founding six at $9,500; $15,000 after. No install starts until your own offers are rewritten on one page.
Watch the team work, then hear them. Live consult, the fee conversation, the seven questions that separate a business from a hobby, the complication log, and the appointment path from first call to final visit. Bring one case for the Friday review. A team seat for your assistant and coordinator.
Booking window: Tuesday February 2 to Monday February 8, 2027, at midnight Eastern · Beta price for eight; $8,500 after · $1,000 deposit at booking, applied to the seat · CE: verify with the provider · Materials sponsor: to be announced
The advisor who phones: you monthly, your leader monthly, a response window, your scoreboard read every month, a seat at every OS session. Established owners with associates. Five at a time; a waitlist when full. Not priced on this page; we talk first.
I bought a 20-year-old practice in a mall in September 2022 with a partner, at $3.2M a year. In May 2026 I bought him out. By October 2026 the practice was producing over $7M with 14 dentists, open seven days, and I was in the chair two of them. In the same month my father and I won two more practices in Guelph.
None of that came from talent at the chair. It came from writing everything down: how the phone is answered, how a crown is printed, how a hygienist stages perio, how a new hire is tested before they touch a patient. Those documents are what is for sale here, each with the number it moves and a page your practice leader can run as a meeting.
Come as you are. One Sound. Omotenashi.
Omotenashi is the Japanese word for hospitality that anticipates. I grew up with it; my team runs on it.